The newly launched Kirklees Visitor Portal displays our first example of exporting our Virtual Tours to an indipendant external source. A project of Kirklees Metropolitan Council, the aim of the visitor portal is to allow potential visitors and residents to gather information and view parts of this Yorkshire region. After a rigorous round of user testing, the feedback shows the positive marketing effect that our Virtual Tours have on potential customers. One tester explained that seeing our tour would make her;
“…definately more inclined to go because it makes you more familiar with the area…the more familiar you are with an area before you go, and the more information you have, the better…”
Testers were from a range of social and cultural backgrounds, with varying degrees of web experience and use, providing us with a useful variety of feedback on our tours.